LOCATION
WERKSTAD OVERAMSTEL
Explorer and promoter
Located in the traffic hub of the A2 and A10, The Joan is located in one of the most visible places in Amsterdam.
About 190,000 cars pass by here every day. And that makes her a real eye catcher along the highway. The Joan knows how to handle the attention because she likes nothing more than to be in the spotlight. With her cool exterior she pimps up the mono-functional business park Amstel Business Park Zuid. This area is currently in full development and will continue in the future as Werkstad OverAmstel.
In this transformation to a more mixed and lively area, where work in all its diversity, facilities and special forms of living come together, The Joan acts as a promoter. A recruiting hotspot that other companies like to join. And furthermore, as a sustainable example for future projects, it now heralds a new era. Just like her neighbors G-Star RAW and DPG Media, she gives this district more color.
AREA DEVELOPMENT
This area is currently in full development and will continue in the future as Werkstad OverAmstel. Pioneer species, shrubs, tall grasses and wild flowers will give an unraked, wild and natural character to verges and embankments. The green structure of the city streets will have a more formal and raked character with clear, rhythmic planting.
Inner areas will be transformed into an informal place to stay with grasses, wild flowers and trees. The viaducts function as entrance gates to the area. Special attention is paid to social safety. Transparency and lighting play an important role in this.
